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10-steps to building a better email marketing campaign

Ask the right questions, get the right answers! Consider these 10 steps, to better maximize your email marketing efforts. It’s these very questions about your business, audience and content that will deliver email marketing results well above your expectations.

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MNB (www.mynewsletterbuilder.com) delivers extraordinary email marketing services for companies and individuals looking for more: more tools, more media, more templates, more accessible design capabilities, more professional account options, more management options, and more customer support.

Our industry amasses so much criticism related to unsolicited, ineffective, blase` emails that it warrants a discussion on what makes good (and better) email marketing.

We’re developing a comprehensive 10-step series on what you can do (all the time) to make certain your email marketing is performing well. This series is a soup-to-nuts, start-to-finish type of an assessment with a focus on small-to-medium sized businesses. It asks you relevant questions and expects reasonable responses.

There is lots of information to cover; you will find the basics here. Sign-up on our website to get the detailed process.

For now, lets jump right in.

Step 1 and 2 likely need to happen simultaneously as there is significant possibility that you had an egg before you had a chicken.

Step 1. Identify Your Audience

A simple step I take in establishing a business plan for any organization is identifying who your [potential] customer is. This relates directly to email marketing as you will want to market to each differently. Who do you think can be your customer? Who are your customers? What former customers do you think you can win back?

Essentially, you are looking for any viable group of individuals that comprise or demonstrate similar habits or behaviors. You can identify segments based on your products and services, demographics, purchasing habits, longevity as a customer, or customer status (current/former).

Step 2. Identify Your Content

What is your value proposition, and how do you present it accurately and succinctly to each of your audience segments? Some of this work was likely accomplished in Step 1, but go deeper here. Where is your expertise? What content can you create that will support and enthuse an audience. This is probably starting to read like building a business plan for your Intro to Business 101 class, right?

Step 3. Identify Key Performance Indicators (KPI)

How are you going to know if your email marketing campaign is successful? You need goals and a way to measure progress toward those goals. If your goal is sales, then you need a way to track a conversion from your email towards your sales. If your goal is awareness, you can simply use an open rate. If your goal is getting people to your website, tracking and evaluating your click-through-rate may be pertinent.

The key here is actually identifying a purpose to your campaign and identifying what metrics you can utilize. Later on, we will cover making changes to your campaign (based on the metrics) to better achieve your goals.

Step 4. Establish Frequency

There are two major considerations here: 1) what does your content warrant and 2) what will your subscribers bear. If you can generate interesting and compelling content weekly then you can send weekly – it is as easy as that. Pair that with a poll of your subscribers’ preference (on frequency), and consider setting up a weekly newsletter, a bi-weekly newsletter, and/or a monthly newsletter. Let them decide what they want, and then give them what they want. If you have a smart enough system, each of these can be automated… but I cover that later.

Another factor to this is watching the response rate from your readers. You can tailor your frequency to get the best open rates and click-through rates, but the real determination should be against your KPIs. You could start with two newsletters a month and move to either weekly or monthly depending on the response. Every business and every subscriber set is different; no generic answer fits every campaign.

Step 5. Build a Newsletter

I propose two rules for any newsletter: 1) keep it short and sweet and 2) apply the rule of three. Less is definitely more; email is not a viable format for long-form content. Your website is. Give the reader a solid call to action and get them to your site.

My rule (well, it is more like a guideline) of three states no more than three articles, three font sizes, three colors, three images, three of anything. When you move past that, you risk too much distraction, too much length, too many changes to get filtered. Quick note, I am not suggesting your images be black and white; the rule of three as related to colors means colors in the template (backgrounds and fonts).

Lastly, with Litmus and Hubspot’s latest “Science of Email 2014”, the best click-through-rates in marketing emails was earned with 250 words and one image. That should weigh heavily into how you plan your newsletter.

Step 6. Consider Automation

You now have your content in newsletters and are sending based on an intelligently selected frequency to your well segmented lists – this is a great start. You may now be wondering (as I think most in the email marketing business do), isn’t there something that will just do this for me? Oh yes there is.

We build automation tools not because we are lazy, but because we like to be lazy. It is the motivation that is important, right?

Regardless, every system has built-in tools to allow you to communicate more without having to work more. Automatically send welcome messages, drip-campaigns (auto-series), newsletters initiated and populated by an RSS URL, or responders based on subscriber activity. If you find yourself doing something over-and-over, ask how it can be automated.

Step 7. Collect More Audience

This step is fairly obvious as everyone I’ve dealt with understands that a newsletter sign-up form on their website is critical for collecting a bigger audience.

Do you also have a sign-up form on your Facebook page? A link on your LinkedIn page? A link in your email? Are you promoting referrals? Are you promoting your newsletter via your other marketing channels? Are you promoting your other marketing channels in your newsletter? Do you have a text-to-subscribe system?

Give people incentives to join, and give people what they want and need in a newsletter, and your list will grow. Differentiate yourself, make a real difference and your list can explode.

Step 8. Measure Results

Sending, collecting, sending, collecting – the process doesn’t really stop. After every send you should be evaluating your metrics and KPIs to see how you did. The important factor here is that you actually look at what you did,and tie that into the results.

Did changing your subject line to have a compelling deadline increase your open rate?

Did having only one call-to-action inside the newsletter increase your click-through rate?

Did offering an additional 5% on the discount earn you more purchases? This one, in particular, is a good one to watch as sometimes the obvious answer isn’t the best one. You may offer an additional 5% discount, but if you aren’t increasing your sales, why take the hit in revenue?

Last quick point here, real testing needs to happen over time. Seldom are the results apparent or obvious with a single change in a single newsletter. Most times, you evaluate over time and over a few sends.

Step 9. Revamp

The most important lesson in all of this is learning how to change what you did to improve your results. This is not solely related to metrics, but your entire campaign. Change things up and be different. Look at what your competition is doing. Sometimes you will benefit from doing something similar, and sometimes you will benefit from doing something completely different.

The ultimate take-away: you need not fear when you change your approach and the results are lower; learn from that and change again.

Step 10. Repeat

I dare say ad-nauseum, but the key to a healthy email marketing campaign is repeated contact, repeated changes, repeated offerings, repeat customers. Run through this 10-step process and execute for three or six months. Then revamp and repeat. Keeping your email marketing static (like a two year old website) is going to cause significant attrition in your list, reduction in response rates and engagement, and tedium for a work environment.

Fin

I appreciate you reading all of the way down here. If you want to get more in-depth with each of these, my company is writing up individual articles on each step. We spread the writing love around to a few folks to give you a variety of perspectives. We ask you to reflect on the articles and offer homework assignments. You can sign-up for (what we call) the How-To Primer here.

References:

http://www.mynewsletterbuilder.com

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10-steps to building a better #EmailMarketing campaign http://t.co/6k5paLNeCF

AdwordsRobot_IN
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RT @redpilltimes: 10-steps to building a better #EmailMarketing campaign http://t.co/6k5paLNeCF

Tony
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Tony

Thank you– very helpful 

IM_411
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10-steps to building a better email marketing campaign http://t.co/hkpXJc5U7s

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Hell Hath No Fury Like a Liberal Scorned: The Media Turns on Facebook and Google

Facebook and Google are profit-maximizing quasi-monopolies who will do anything to protect their monopolies.

The Duran

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Authored by Charles Hugh Smith via OfTwoMinds blog:


Here’s the ugly truth: Facebook and Google are profit-maximizing quasi-monopolies who will do anything to protect their monopolies.

Of the many remarkable trend changes of the past year, few are more striking than the fawning embrace of Facebook et al. by Big Media turning to an enraged sense of betrayal. Facebook and Google–by their own self-definitions, shining beacons of liberalism and goodness (we’re not evil, we’re fantabulous!)– were viewed by the famously liberal Big Media as allies in the fight against Trump, illiberalism, populism, deglobalization, etc.

Now, to their horror, Big Media has discovered that not only did their Big Tech sweethearts betray their affection and trust, they’re just another bunch of predatory profit-maximizing monopolies who will stab anyone and everyone in the back who gets in their way to higher profits and more power.

It would be sad if it wasn’t so pathetic. Poor Big Media, so anxious to be hip and with it, so anxious to impress social media while trying to exploit its reach to prop up their own dying business model. Big Media, so easily seduced by Big Tech: we’re liberal, too, and together we’ll lead the world out of darkness into light, blah blah blah.

Then Big Media discovered its virtue-signaling liberal sweetheart, Big Tech, is just as threatened by liberals as by conservatives, and it turns its firepower on liberals with the same savage abandon as it does on independent and conservative media.

The bitter rage of the previously besotted and now betrayed suitor is evident in these recent articles in The Atlantic, New York Times and Washington Post, all bastions of virtue-signaling self-righteous defense of the state-cartel Empire, a.k.a. liberalism.

When the Tech Mythology Collapses (The Atlantic)
Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis (NY Times)
How Google Protected Andy Rubin, the ‘Father of Android’ (NY Times)
It’s time to start regulating Facebook (Washington Post)

The high dudgeon of WaPo is especially amusing to those us blacklisted by the faux-liberal Washington Post’s witch-hunting promotion of a bogus list of “Russian propaganda” sites in 2016. As I noted recently, some observers suspect Facebook is using this same baseless, fact-free libelous list in its shadow banning of independent journalists and commentators.

That Facebook would stick a knife in neoliberal globalist George Soros (gasp!) to mask its calumny might have been an eye-opener for the enamored liberals who foolishly believed the facile PR of Facebook, Google et al. Nobody’s more offended that the chump who falls for the obvious scam, a scam that any streetwise person would have spotted a mile away.

Big Media so desperately wanted a partner in its faux-liberal virtue-signaling that it overlooked the abundant evidence that Facebook and Google are only interested in reaping billions of dollars in ever greater concentrations of wealth and power. These are corporations, after all, and just like the corporations that own Big Media, maximizing profits is their sole raison d’etre, self-congratulatory preening claims of public service wonderfulness aside.

Here’s the ugly truth: Facebook and Google are profit-maximizing quasi-monopolies who will do anything to protect their monopolies. Just like all the other monopolies that had to be busted up to protect the public from their predatory power.

I just received this email from the Wall Street Journal: the Big media war on Facebook just opened a new front, and it looks like a take-no-prisoners conflict now:

With Facebook Under Siege, Zuckerberg Adopts More Aggressive Style

Mark Zuckerberg gathered roughly 50 of his top lieutenants earlier this year and told them that Facebook was at war and he planned to lead the company accordingly.

Mr. Zuckerberg’s new approach is causing unprecedented turmoil atop Facebook, driving several key executives from the company, according to people familiar with the matter.

I’ve written a lot about these issues: here’s a selection of recent essays:

Are Facebook and Google the New Colonial Powers? September 18, 2017
The Demise of Dissent: Why the Web Is Becoming Homogenized November 17, 2017
Addictions: Social Media & Mobile Phones Fall From Grace November 24, 2017
Should Facebook, Google and Twitter Be Public Utilities? March 5, 2018
Is Profit-Maximizing Data-Mining Undermining Democracy? March 19, 2018
The Blowback Against Facebook, Google and Amazon Is Just Beginning April 27, 2018
Shadow Banning Is Just the Tip of the Iceberg: We’re All Digital Ghosts Now October 27, 2018


My new mystery The Adventures of the Consulting Philosopher: The Disappearance of Drake is a ridiculously affordable $1.29 (Kindle) or $8.95 (print); read the first chapters for free (PDF)

My book Money and Work Unchained is now $6.95 for the Kindle ebook and $15 for the print edition.

Read the first section for free in PDF format.

If you found value in this content, please join me in seeking solutions by becoming a $1/month patron of my work via patreon.com.

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Politics: The Cancer that must be Eradicated once and for all

In the United States two political parties have now divided the nation with the kind of violent partisan rhetoric that erupted just before the Civil War.

Paul Kindlon

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The 2016 election of Donald Trump as president set off a tidal wave of anger and resentment that has divided America into two bitterly opposed camps. Those on the left consider Trump to be the embodiment of evil whereas many on the right see him as a “disrupter” and champion of the common man. The recent mid-term elections revealed that this conflict between pro-Trump and anti-Trump forces continues unabated. The political divide in America now is characterized by revenge-minded Democrats who are determined to remove Trump from office and those who will fight to prevent this from happening. As a result, the country will be mired in a lengthy political power struggle while important issues affecting the lives of millions will be neglected. America – sad to say – is currently a nation in crisis.

If a team of scientific crisis management experts were assembled to assess the cause of this problem they would surely arrive at the conclusion that it is “politics” pure and simple. The solution, therefore, would be the abolition of all political parties.

This is actually not a new idea. The French philosopher Simone Weil made this suggestion more than seventy years ago. This seemingly radical proposal has been resurrected and supported by the award-winning Canadian journalist Andrew Nikiforuk. As he pointed out this past summer:

“In the United States two political parties have now divided the nation with the kind of violent partisan rhetoric that erupted just before the Civil War. Across the Western world, political parties have turned parliaments into digital circuses, provoking waves of contempt among ordinary people…by actively preventing party members from speaking for truth or justice, modern political parties cultivate mendacity the way cell phones archive selfies. Party politics demand that politicians must, on a daily basis, lie to the party, lie to the public and lie to themselves.”

This is a damning indictment of politics not just political parties. And it should be clear to any clear-thinking citizen that the time has come to abandon this morally bankrupt system that has mismanaged our affairs through influence peddling and legal bribery innocuously labeled “campaign contributions”.

Weil and Nikiforuk are not anarchists and they are not proposing some form of extreme libertarianism requiring the dismantlement of government. Governing should be left to capable administrators and professional managers who are not beholden to wealthy donors or special interest groups. Rather than being “elected” they should be hired, paid a decent salary and evaluated for performance by a non-partisan committee of informed citizens.

If we fail to take this step then we are doomed to repeat the same mistakes of the past – suffering from a deeply flawed system that only produces corruption, conflict and economic woe.

We must declare total independence from the tyranny of politics before we are crushed under its weight. To borrow the immortal words of Thomas Paine: “The blood of the slain, the weeping voice of nature cries: ‘tis time to part”.

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The America I Once Knew

Butterflies and fenceless backyards…

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The vast majority of baby boomers believe that they grew up in a free country. Was it free? Is it free? It has been said: “America is a free country… until you read the fine print!”

To be fair, freedom in every country is conditional, with the conditions stipulated in footnotes that can take up most of the page. The 1960s generation in the USSR, had little doubt that the USSR was a free country, outside of obvious restrictions like those imposed on travel abroad, restrictions that were easily explained by way of Uncle Sam’s imperialism and related connivances.

In America, the limits to one’s freedom are defined by conditions such as whether one is rocking the economic boat of a competitor or whether one has chosen to
enter the public eye as a politician, an athlete, or as an actor. It is also understood that, “Your liberty to swing your fist ends where my nose begins.” Obama-Clinton’s liberty to support “rainbow fascism” and terrorism, abroad, ended at the noses of millions of voters, as Clinton harshly discovered on election day.

Since asterisks didn’t weigh down the definition of freedom for children in the 50s, baby boomers cherish memories of an era when bicycles were left on front lawns unlocked – overnight, or longer – and back porch doors were always welcomingly ajar. A sense of community, civility, and mutual respect was palpable. Sunday was a day of rest and most stores closed. A significantly greater number of families attended church services than those that didn’t.

Some 65 years later, America is a different planet.

A casual drive through suburban side streets will be quiet enough to hear birds chirping. Not many children, if any, will be playing kickball or chasing butterflies through fenceless backyards. Boy’s won’t be seen throwing dirt bomb grenades in the retaking of the empty lot named Guam and cowboys won’t be roping Indians to an oak, which also nests a treehouse. Dogs won’t be on the loose and no girl on a Schwinn with a dual-toned seat will be seen cruising over to a neighbor’s house to
dress up as mom or to play with Tiny Tears. Girls and boys won’t be seen in a beehive of activity building a clubhouse for reenactments of the latest Mickey Mouse Club episode or in anticipation of grown-up life.

The planet will be drained of life.

It was during a stopover at the grandparents that I roused the kids on a lip-locking freeze of a January morning: “Get up! Perfect sledding conditions!” Indeed, ice had solidly, candy-coated a few inches of snow. Before anyone could ruin perfection with a footprint, I was determined to show a new generation where we used to blaze through frost and tears on Flexible Flyers. The vintage sleds, minus a little shine, were as ready to carve up the slopes as I was.

Approaching a venerable golf course on foot, a closed gate glared, menacingly. It was double, chain-locked. I eventually learned that a lawsuit had been filed against
the club by parents of a child who had recklessly tattooed his face riding into a shrub. All good will on the part of club owners subsequently evaporated. Forever. Not to be daunted, we trekked to another golf course. Considering the time lost and that it was almost noon, I was taken aback by the absence of revelers on the wide
expanses. A few phone calls proved to be transfiguring. The white canvas of the hills became a mural with splashes of color and blurred hues conveying action.

Accompanying laughter echoed throughout and squeals of fright broadcast from speakers doubling as hills. Curiously, we remained the sole pleasure seekers, until several hours later when a limousine neared a side fence, at some distance. Bird-like cautious, a woman could be spotted, exiting the vehicle, apparently, trying to make sense of the ruckus. A boy and a sled appeared near her, both waiting for her verdict. Mother hen apparently nodded the go-ahead, but playtime timed out at 20 minutes. The boy and his sled never reached the real slopes where we had pinned our flag. Just as unobtrusively as the mother-son apparition had materialized, it was gone.

My mind played to comprehend the curt visit and the maternal oversight. “What was it that instigated such protective cluckery? Was it us? Were we violating some written or unwritten law? Were we trespassing? Sure, it’s private property but it’s not fenced in. By merely circling behind the Lutheran church on the West side you’re at the best hill. A cinch. Besides, sledding has always been a tradition, here.”

As we parted the fun into the amber sunset, it sunk in that if I hadn’t taken the initiative, despite ideal conditions, Mt. Suburbia would have remained as virginal
as the peaks of Tibet. Adding two plus two, I began to suspect that in the decades of my absence a new reality had settled over these parts. And, that I had imposed the free-spirited reality of my youth on them. Might it be that in the structured play of today’s youth, playing outside of the box isn’t apropos? It’s no longer in – not cool?

I recalled how family had asked me to pick up a nephew, a high school senior, after basketball practice. “But it’s a seven-minute walk to the house,” I demurred. Upon giving in and making what amounted to a four-minute drive to the school, I noted that my nephew wasn’t the only one. In fact, most of the team was waiting to get picked up, as well. I was flabbergasted. What happened to the coolness of being independent – of being grown-up and not hanging on to mother’s apron?

Anything was better, in my day, even a school bus ride home. A mama’s boy was a sissy who wouldn’t get even an eyebrow of interest from the girls. “What’s going on?”

Indeed, organized events have taken over the present age. That is, children rarely take the initiative to make playtime on their own. It’s precooked. The clock ticks
away at the timelines of youth without a child ever knocking on a neighbor’s door to ask: “Can Ted or Sally come out to play?”

The question molded more than one generation. When I used to peddle off, after breakfast, on my Ross bicycle I would only return to the sound of the dinner bell. Packed between two meals were a solid four or five hundred minutes of stickball, soccer, softball, touch football, kickball and, even, golf. Whoever, showed up in the school yard, boy or girl, participated. It made no difference. A right fielder was always in demand. There was no time for getting fat or even chubby despite plates being licked clean, when no one was looking, of course! There were no cell phones yet everyone knew, when and where, the action was, even if it meant a little extra peddling around the neighborhood. Quite the relic of a memory!

Children still participate in team sports but they’re mostly soccer-mom-structured. Today’s uniforms, which we would have loved to have had, lack home-spun
creativity. Isn’t necessity the mother of invention? What life lessons are there when children take everything for granted and when they’re shuttled like livestock, back and forth, between venues.

A metastasis of political correctness is the presentation of trophies to all participants so as to not discourage the 98 percent who are less than the best. In other words, a reward for outstanding merit and achievement has been merged into the collective, tolerant whole rendering it meaningless. I knew one fat kid in the neighborhood. He wasn’t fat by today’s standards, just a little on the chubby side, yet we called him “fatso” and he was none-the-worse for the honesty. In fact, truth proved to be a motivator because by the time that he entered 7 th Grade, he was as slim as the rest of us.

Mothers did what they had to do – they cooked complete meals, they oversaw homework and chores, they rarely complained about housework, and, if for any reason one breadwinner wasn’t earning enough, they took jobs. They sacrificed for the good of family. Do children need anything more than the demonstration of such dedication and love? Are children better off with so-called liberated mothers, indoctrinated with the propaganda line that their interests come first? How many of society’s ills are spawned by the absence of love from parents?

Without any doubt, baby boomers were leaps and bounds healthier than children, today. No one made sonogram wall posters of fetuses in shopping malls. We
weren’t injected with dozens of vaccines. The sugar cube containing the polio vaccine was about it. Food allergies were extremely rare until mothers were told that formula was healthier. Autism had yet to enter the dictionary. If a child had more than one cold per season, it was likely that the father was a physician.

How many grandparents, looking at the present-day child glued to a gadget, think: “What is to become of this generation?” Is it not a bold experiment? It might be a risky prognosis but the seeds of collectivization are being sown in America with a capital “C.” Followers are being reared, not leaders with initiative, creativity, and courage. Creature comforts make for soft minds to be sculpted by left-leaning professors.

Actually, creativity still has a place but it’s on a screen, which is not necessarily applicable to problem solving in the real world. The life lessons of fishing or camping under inspirational, starlit nights isn’t part of the touch screen algorithm for success. Today’s generation will learn the genetic sequence of a fish gene with the aid of the right app but will children be able to distinguish between a bluefish and a catfish without Google? Or know how to catch a fish, should doomsday hunger ever reshuffle priorities, overnight?

At one point, a little before Clinton & Clinton absconded with the White House furniture, I wanted my children to witness a real Christmas Eve with carols and with all of the stops pulled out. I decided on the Cathedral of St. John the Divine in New York City, recalling warm impressions from youth. But I wasn’t prepared for what was served-up.

Instead of celebrating Christmas Eve, we found ourselves in something resembling a pagan Roman, Earth Day circus with overtones of a gay rights parade. When a blessing of the plants and caged animals began – including the blessing of the Devil in the spirit of tolerance, symbolized by a ten-foot-long python shouldered in by several, semi-clad lads in crepe and nylons – I stretched and tugged with haste for the exit. But we were blocked by an elephant, yes, an elephant that had just made its entrance into the cathedral. My mouth dropped as the beast swaggered up the aisle to the alter, a poop bag, at the ready! Thank God, the elephant wasn’t being wed to a giraffe or we might have never squeezed our way out of the cathedral-turned-zoo.

Honestly, I didn’t know what to say to the children. I’m not making this up. Again, the sham of a Christmas Eve occurred in the late 90s. One dares not contemplate what takes place, today, in the Temple of God in the name of poor St. John the Divine. It begins to sink in why the heavens will sing “Hallelujah!” upon the destruction of the great city Babylon.

And after these things I heard a great voice of much people in heaven, saying, Alleluia; Salvation, and glory, and honour, and power, unto the Lord our God: For true and righteous are his judgments: for he hath judged the great whore, which did corrupt the earth with her fornication, and hath avenged the blood of his
servants at her hand. And again they said, Alleluia. And her smoke rose up for ever and ever. Rev. 19:1-3. Despite the non-denominational character of my elementary school, we learned the Lord’s Prayer and the Golden Rule, “Do unto others as you would have them do unto you.” Matt. 7-12. The rest of our introduction to Christian teachings was reserved for Sunday School. No fanaticism – it was bread and butter straighforward.

In First and Second Grades we read Ted and Sally, Dick and Jane, as well as Tuffy and Boots – solid, family-oriented constructions that foster a genuine sense of security in young children. What is upbringing without structure and discipline? I had my mouth washed out by my first-grade teacher for saying, “Shut-up,” after hearing someone else say it. It was the last time that I repeated words that I didn’t understand. Besides, it didn’t look good in the eyes of my crush to be yanked out of class in such disgrace.

First Graders played the role of angels in the nativity scene of the Christmas pageant. And towns weren’t sued over Nativity scene displays. Up to two hours of black and white TV were allowed, weekly, with programming consisting of The Adventures of Rin-Tin-Tin, Heidi, Lassie, and the Mickey Mouse Club. Time limits on cartoons were waived for a sick day, making it quite the holiday. TV-free household were not oddities. Divorces were for Hollywood and when they did take place they, somehow, touched children less than they do, today.

Returning to NYC, for a moment, I witnessed a three-year-old-something toddler on 5 th Avenue bus strike a female passenger. His mother responded with reasoning. “How would you like it if someone did that to you?”

Before she finished asking, he struck another passenger. And it went, on and on. The more that she reasoned, the more he hit people. No one batted an eyelash of admonishment. I watched Carnegie upbringing, in awe. Tempted as I was to intervene, I convinced myself that this is not only not my battle but also one that can’t be won.

When I witnessed a few boys, roughly seven years of age, trampling sand castles diligently constructed by several, younger girls, I ignored it until the same boys returned throwing sand. Laughing through the motions, they stomped, again, on repaired sand castles. With enough of a degree of intent for it to be understood that I meant business, I took each one by the arm and herded them off to their parents, higher up on the beach. I made it clear with an even firmer grip what I would do if they harassed small girls or threw sand, again.

“Don’t test me. I’ll make mincemeat out of you hooligans,” I exclaimed, loud enough for parents to hear. Needless to say, peace and quiet was restored to the lives of a few girls that summer day. The parents didn’t thank me. In fact, their looks and open-mouthed astonishment were defensive, even threatening, as if I was in the wrong. I’m quite certain that never, before, and never, since, have their boys been publicly reprimanded. Herein, lies the problem.

If you’re a Clinton Snowflake, I know that you’re thinking, “Stone Age Dinosaur! How dare he physically handle children that aren’t even his.” “Physical handing doesn’t have to draw blood,” I laugh, when Snowflakes get ruffled. It’s enough for children to respect hierarchy and to understand who lays down the rules and that violating them could be problematic.

If a car is rolling off a cliff, do you run after the car, open the door, and reach for the hand brake or do you tolerate the outcome because it’s not your car, hoping for the best?

On a fishing expedition, I happened to be surfcasting on an interesting beach. To my right was a lifeguard flag delineating a bustling beach with no small number of young people. Equidistant to my left was a clothing optional beach with the greater part of beachgoers being my age. Without understanding what was happening, a hubbub developed to my left. Amidst the shouts and the commotion, an armada of swimmers, floats and rafts forged though waves and currents, stretching some 100 yards into the cold ocean straight out from the point where I had been surfcasting.

A passerby informed me that someone had drowned.

Within 20 minutes, a limp, young man was pulled out of the surf, greyer than death. An ambulance had crossed the dunes and CPR was being administrated. Suddenly, a torrent of water poured out of the victim’s mouth. He was alive.

Reflecting on what I had just witnessed, the contrast between the reactions of the two groupings of beachgoers carved deep into the senses. Not one, athletic, young man from the textile beach, not even a lifeguard, had budged after word had spread that a person was drowning. I had been focused on surfcasting and, somehow, missed the opportune moment to take action. Considering how many first responders dove in on my left, both men and women, made it quite evident that enough persons from millennial grouping also had heard that someone was drowning but they didn’t react. Could it be that they, simply, couldn’t be bothered?

With the advent of the millennium, tolerance became the buzzword in the US.

Author Ted Flynn notes:

“It’s in the press, our grade schools, our universities, our community centers, our corporate environment, and nearly anywhere else that two or more are gathered. It surrounds us, and woe to the person who is insensitive to another’s ethnic, cultural, or religious orientation. This is all well and good but it has gone too far. We have many terms for it such as politically correct, exclusivism, inclusivism, modernism, ethical theism, postmodernism, universalism, and the favorite over the last five years, multiculturalism. Everybody wants their rights and usually it is at the expense of another. Politically correct has become a synonym for lack of truth, candor, and integrity… English author, G.K. Chesterton once remarked, “Tolerance is the virtue of man without convictions.” Flynn adds, “There is neither
right nor wrong – only tolerance.” The danger of a society that isolates itself from competing truth, says Chuck Colson, “is the inevitable descent into oppression and tyranny.”

Isn’t it interesting that no one is more intolerant than those who advocate tolerance? Biden, for one, came out of some closet, recently, saying Bible- believing Christians violate LGBTq rights simply by existing. Even more recently, again before a LGBTq audience, he called Trump supporters, “The dregs of society!”

It’s getting ugly. Bimbos of the Biden type are dividing rather than uniting. And with financing from Clinton and Soros, leftist hate and intolerance are driving Antifa, which despite the name, are fascists – the radical left’s variant of Hitler’s brown shirts. LGBT is also dividing. The majority of Americans believe that sexual orientation should not be an in-your-face, political movement. “Do what you want behind closed doors. Don’t impose your choice on others.” Be queer or straight, understanding that you’ll be answering for your choice before God.

Americans are learning to distinguish between Christian tolerance and politically correct tolerance. The former is common sense natural, an extension of Christian love; the latter artificial and dangerous because it restricts freedom by impinging on free speech, a prerequisite for tyranny. George Soros, a sociopath and, in so many of his own words a Nazi collaborator, is seeking revenge for his losses tied to picking the wrong presidential candidate, which is one reason why he is behind Antifa.

Today, Antifa is committing terrorist acts against monuments and private property. Tomorrow, it’s not excluded that radical left agenda handlers will demand blood. If you happen to be a plain vanilla Deplorable or if you’re an independent or a libertarian, guided in life by a love of liberty, common sense, and service to country, family, and God, you probably know and appreciate from firsthand experience what life was like in a free America.

Restraints on freedom have been encroaching on Americans from the day that the Federal Reserve was established in 1913 and after a federal income tax was
introduced. When Clinton & Clinton took over the White House, they accelerated the loss of individual liberties faster than any predecessor. The transformation of America into a collectivist state was supposed to be completed with Queen Hillary’s coronation as president.

If founding fathers, Hamilton and Jefferson, didn’t trust the intellect of the people in electing a leader, with the former calling the people, “a great beast,” and the latter referring to fellow Americans with disdain as “rubbish,” (in his Notes on the State of Virginia), little has changed. Columnist Louis René Beres writes: “Upon even the most cursory examination, our foundational political history will reveal an utterly stark contempt for popular rule.”

Obama-Clinton & Clinton with their radical left agenda are the legacy of the hypocritical disdain of “ordinary” people by America’s ruling elite. Clinton’s Deplorables tag and Obama’s supremacist exceptionalism sum up the same. The Democratic Party purports to be the Party of minorities and of the underprivileged whose rights are often violated or ignored. Socialism is, supposedly, humanistic. But it’s a naïve, billboard view of the Democratic identity, starting with the fact that almost all major wars in the past 100 years were started by War Party presidents. Truman, a Democrat, is the only world leader who detonated nuclear weapons on civilian populations.

Are higher taxes humanistic for those who work? The day after liberals are elected, their telephone numbers change, à la NY Senator Chuck Schumer, who is on record for making the fastest telephone number switch. How he loves to escape addressing the needs of ordinary citizens! Good luck to the downtrodden in getting through to such defenders of democracy. The sober reality of the Democratic Party’s cynicism was exposed in a comment made by Bill Clinton:

“We can’t be fixated on our desire to preserve the rights of ordinary Americans,” (USA Today, 03/11/93). Bill Clinton said it less than two months after he was sworn in as president. Oh, how countenances change after power paints over personalities and money struts into bank accounts. Unfortunately, imperium upstart types are the rule in democracies, not the exception. What is to become of America if the agenda of the radical left becomes America’s
agenda? It won’t happen. That is, not unless the US becomes a dictatorship and a radical left junta takes over.

We have witnessed the Trump miracle and, with it, the logical end of US democracy. Trump is not responsible for its end. Instead, it’s democracy that has failed because of the intolerance of Obama and Clinton for any views but their own. The notion that majority rules doesn’t work when the majority exerts its will on the minority’s religious tenets or on traditional family values. As already underscored, compromise, the cornerstone of US democracy, becomes unworkable when the Godless impose their views on the sacred, making US institutions, largely, irrelevant.

Trump won the presidency by a hair of a few states. But demographics don’t bode well for conservative and traditional values because of migrants, who vote for the welfare state of the Democrats, and because of the radical left agenda that has monopolized the minds of university-educated youth, a success consistent with Hillary’s efforts to radicalize educational and cultural entities. Much talk exists about the polarization of America, increasingly hostile relations, and the risk of civil war. Despite heightened passions, youth are not willing to die for a cause called Clinton. At least, not yet.

A dictatorship can be a more effective form of government for business considering that the dictator is free to enact legislation without the restraints of Congress. If the economy is good, foreign wars aren’t needed. Finally, the dictator is above money, considering that, he or she, is in power for life, so it’s not necessary to steal from coffers or to stash away bribes for a rainy day.

The US is about to become either a benign dictatorship of the right or a radical dictatorship of the left. It’s up to Trump and his supporters to recognize the fact and to seize the opportunity while it’s still possible.

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