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The Top 5 Blunders in Email Marketing [EM]

Learn from my mistakes and trust the tips outlined in this post to get the most out of your next email marketing effort. These five common missteps to avoid will help your business, newsletter, or promotion deliver concrete results.

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MNB (www.mynewsletterbuilder.com) delivers extraordinary email marketing services for companies and individuals looking for more: more tools, more media, more templates, more accessible design capabilities, more professional account options, more management options, and more customer support.

I’ve been working in email marketing [EM] since 2001 and I’ve seen (read: done) some hysterical, terrible, and awesome things. Some folks I’ve had the privilege of chatting with have heard about my [first] tale of woe when, in early 2004, I received a call from the Spam Police notifying me of some new laws. Yes, I received a phone call. Yes, I was doing it wrong, but just barely so.

As a prelude, I offer you this keen classic blunder, “never go in against a Sicilian when death is on the line”. Slightly less well-known than that blunder are these:

5. Not all SPAM is created equal / not being CAN-SPAM compliant

This caveat is here to help people understand that even legit businesses can send unsolicited content, content that is unexpected or unwanted, or content that is offensive to email gateways (the folks that police and control the email digital highway) – any of which get slapped with the moniker of SPAM.

The take-away here is knowing that even good mail gets flagged as SPAM on occasion. There are measures you can take, before and after the fact, that will help you get over an obstacle like this. People trying to do this themselves, like my 2002 counterpart who didn’t have a physical mailing address, will have a steep learning curve for compliance and resolution. For simplicity sake, retain a credible [EM] service provider.

Note: this isn’t just about legal compliance as it pertains to CAN-SPAM, the EU, CASL, or potentially region-specific guidelines (like the state of California doozy: Business and Professions Code, Section 17529); it further applies to reputation management, feedback loops, postmaster terms of service, and a slew of other intellectual variables of Vizzini-like proportions (my thanks to Rob Reiner’s The Princess Bride, 1987).

4. Expecting a solid return on a purchased list

This one could go further and state, “and blaming it on the email or service provider.” (but that would be me taking things personally). There are ways to do this right but the key word here is “expecting”. Expect a solid waste of resources and a marginal return at best. Sometimes, all that is needed or wanted is a marginal return and this proves suitable and appropriate. When deploying a purchased campaign, measure thrice and cut once.

3. Starting an [EM] campaign for weight-loss products, work-at-home products, gambling sites, car loans, credit cards, and the list goes on…

When the digital world writes scripts to recognize and terminate the type of content you are attempting to market, that should be a sign. Could you imagine combining #3, #4, and #5 as requirements from a single client? I wouldn’t “imagine,” but I have fired such clients and turned down business from them, as well. Like the common disclaimer: don’t attempt such things at home; use professionals.

2. Thinking BIGGER is better

Au contraire mon frere. Email should not be considered for long-format communications. We simply get too much of it to stop-and-smell-the roses. Think of email as the great reminder utility. Hey folks, I’ve got a great piece of information you really need to read – and if it is long, summarize and link to your site. Email is the LINK to an ACTION; it is a trigger, a catalyst, a reminder. Your website, your phone number, your blog, whatever… that is where the real activity takes place.

Email is definitely a sphere where less is more. I recently digested a great bit by HubSpot and Litmus (The Science of Email 2014) that suggest 200 words and one image will yield the highest click-through-rate in marketing messages. To give you an idea as to what 200 words looks like, both paragraphs in this section add up to just shy of 200 words. Compare this to what you put in your newsletters and you may be going “too big” with your content.

1. Thinking [EM] is about you or your business

I’m coining a term here called Corporate Egonomics. Too much of what we see in our inbox satisfies the egos of a more narrow-minded generation of marketeers. Paired with #2 above, you get a huge LOGO as the first thing you see in an email or newsletter. Why?

I know who you are. I subscribed to your newsletter. I probably added your email address to my contact list. I see your identity in the FROM FIELD – do I really need a giant-a## logo taking up the top 400 pixels of height in the email? I didn’t ask you to remind me of what your logo looks like; I asked you to send me relevant and interesting content that may (or may not) trigger me into some activity that will generate revenue for you – isn’t that enough?

I can keep going – so I guess I will. The single-word jobs of effective [EM] are to communicate, remind, trigger, and satisfy. These all relate to your subscriber – the one(s) that make you money. Tend to their needs and your job here is done.

Communicate the pieces of information they want to read or learn about using vertical segmentation.

Remind them of relevant sales, discounts, events that are pertinent to them with proper calls-to-action.

Trigger activities with links to your site demonstrating and encouraging engagement (CTR).

Redux: Satisfy your customer’s needs (as it relates to your business) and your job here is done.

 

References:

http://www.mynewsletterbuilder.com

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“Transphobic” Swedish Professor May Lose Job After Noting Biological Differences Between Sexes

A university professor in Sweden is under investigation after he said that there are fundamental differences between men and women which are “biologically founded”

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Via Zerohedge


A university professor in Sweden is under investigation for “anti-feminism” and “transphobia” after he said that there are fundamental differences between men and women which are “biologically founded” and that genders cannot be regarded as “social constructs alone,” reports Academic Rights Watch.

For his transgression, Germund Hesslow – a professor of neuroscience at Lund University – who holds dual PhDs in philosophy and neurophysiology, may lose his job – telling RT that a “full investigation” has been ordered, and that there “have been discussions about trying to stop the lecture or get rid of me, or have someone else give the lecture or not give the lecture at all.”

“If you answer such a question you are under severe time pressure, you have to be extremely brief — and I used wording which I think was completely innocuous, and that apparently the student didn’t,” Hesslow said.

Hesslow was ordered to attend a meeting by Christer Larsson, chairman of the program board for medical education, after a female student complained that Hesslow had a “personal anti-feminist agenda.” He was asked to distance himself from two specific comments; that gay women have a “male sexual orientation” and that the sexual orientation of transsexuals is “a matter of definition.”

The student’s complaint reads in part (translated):

I have also heard from senior lecturers that Germund Hesslow at the last lecture expressed himself transfobically. In response to a question of transexuallism, he said something like “sex change is a fly”. Secondly, it is outrageous because there may be students during the lecture who are themselves exposed to transfobin, but also because it may affect how later students in their professional lives meet transgender people. Transpersonals already have a high level of overrepresentation in suicide statistics and there are already major shortcomings in the treatment of transgender in care, should not it be countered? How does this kind of statement coincide with the university’s equal treatment plan? What has this statement given for consequences? What has been done for this to not be repeated? –Academic Rights Watch

After being admonished, Hesslow refused to distance himself from his comments, saying that he had “done enough” already and didn’t have to explain and defend his choice of words.

At some point, one must ask for a sense of proportion among those involved. If it were to become acceptable for students to record lectures in order to find compromising formulations and then involve faculty staff with meetings and long letters, we should let go of the medical education altogether,” Hesslow said in a written reply to Larsson.

He also rejected the accusation that he had a political agenda – stating that his only agenda was to let scientific factnot new social conventions, dictate how he teaches his courses.

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Kavanaugh Accuser’s Classmate Backs Off Claims She Heard About Alleged Assault

“That it happened or not, I have no idea,” Cristina King Miranda told NPR’s Nina Totenberg. “I can’t say that it did or didn’t.”

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Authored by Amber Athey via The Daily Caller:


A classmate of Dr. Christine Blasey Ford is backing off of claims that she knew anything about an alleged sexual assault committed by Supreme Court nominee Brett Kavanaugh.

Cristina King Miranda, who attended high school with Ford, wrote on Facebook this week that she heard school rumors about an incident involving Kavanaugh and Ford back in the 1980s. Miranda later deleted the post and said she did not want to talk to the media about her claims.

However, Miranda spoke to NPR on Thursday and clarified that she has no information about an alleged assault.

“That it happened or not, I have no idea,” Cristina King Miranda told NPR’s Nina Totenberg. “I can’t say that it did or didn’t.”

Miranda’s new statement directly contradicts her Facebook post, in which she wrote, “The incident DID happen, many of us heard about it in school.”

“In my post, I was empowered and I was sure it probably did [happen],” Miranda told NPR this morning. “I had no idea that I would now have to go to the specifics and defend it before 50 cable channels and have my face spread all over MSNBC news and Twitter.”

Miranda said the Senate Judiciary Committee reached out to her after her post but that she would not testify if asked.

Dr. Ford previously said she had not told anyone about the incident until a therapist meeting in 2012. Ford also said the incident happened during the summer, contradicting Miranda’s assertion that she heard rumors about it in school.

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Pat Buchanan: “The Late Hit” On Judge Kavanaugh

Wha exactly is professor Ford’s case against Judge Kavanaugh?

Patrick J. Buchanan

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Authored by Patrick Buchanan via Buchanan.org:


Upon the memory and truthfulness of Christine Blasey Ford hangs the Supreme Court nomination of Judge Brett Kavanaugh, his reputation and possibly his career on the nation’s second-highest court.

And much more. If Kavanaugh is voted down or forced to withdraw, the Republican Party and conservative movement could lose their last best hope for recapturing the high court for constitutionalism.

No new nominee could be vetted and approved in six weeks. And the November election could bring in a Democratic Senate, an insuperable obstacle to the elevation of a new strict constructionist like Kavanaugh.

The stakes are thus historic and huge.

And what is professor Ford’s case against Judge Kavanaugh?

When she was 15 in the summer of ’82, she went to a beer party with four boys in Montgomery County, Maryland, in a home where the parents were away.

She says she was dragged into a bedroom by Brett Kavanaugh, a 17-year-old at Georgetown Prep, who jumped her, groped her, tried to tear off her clothes and cupped her mouth with his hand to stop her screams.

Only when Kavanaugh’s friend Mark Judge, laughing “maniacally,” piled on and they all tumbled off the bed, did she escape and lock herself in a bathroom as the “stumbling drunks” went downstairs. She fled the house and told no one of the alleged rape attempt.

Not until 30 years later in 2012 did Ford, now a clinical psychologist in California, relate, in a couples therapy session with her husband, what happened. She says she named Kavanaugh as her assailant, but the therapist’s notes of the session make no mention of Kavanaugh.

During the assault, says Ford, she was traumatized. “I thought he might inadvertently kill me.”

Here the story grows vague. She does not remember who drove her to the party. She does not say how much she drank. She does not remember whose house it was. She does not recall who, if anyone, drove her home. She does not recall what day it was.

She did not tell her parents, Ford says, as she did not want them to know she had been drinking. She did not tell any friend or family member of this traumatic event that has so adversely affected her life.

Said Kavanaugh in response, “I categorically and unequivocally deny this allegation. I did not do this back in high school or at any time.”

Mark Judge says it never happened.

Given the seriousness of the charges, Ford must be heard out. But she also needs to be cross-examined and have her story and character probed as Kavanaugh’s has been by FBI investigators as an attorney for the Ken Starr impeachment investigation of Bill Clinton, a White House aide to George Bush, a U.S. appellate judge and a Supreme Court nominee.

During the many investigations of Kavanaugh’s background, nothing was unearthed to suggest something like this was in character.

Some 65 women who grew up in the Chevy Chase and Bethesda area and knew Kavanaugh in his high school days have come out and spoken highly of his treatment of girls and women.

Moreover, the way in which all of this arose, at five minutes to midnight in the long confirmation process, suggests that this is political hardball, if not dirt ball.

When Ford, a Democrat, sent a letter detailing her accusations against Kavanaugh to her California congresswoman, Anna Eshoo, Ford insisted that her name not be revealed as the accuser.

She seemingly sought to damage or destroy the judge’s career behind a cloak of anonymity. Eshoo sent the letter on to Sen. Diane Feinstein, who held it for two months.

Excising Ford’s name, Feinstein then sent it to the FBI, who sent it to the White House, who sent it on to the Senate to be included in the background material on the judge.

Thus, Ford’s explosive charge, along with her name, did not surface until this weekend.

What is being done here stinks. It is a transparently late hit, a kill shot to assassinate a nominee who, before the weekend, was all but certain to be confirmed and whose elevation to the Supreme Court is a result of victories in free elections by President Trump and the Republican Party.

Palpable here is the desperation of the left to derail Kavanaugh, lest his elevation to the high court imperil their agenda and the social revolution that the Warren Court and its progeny have been able to impose upon the nation.

If Kavanaugh is elevated, the judicial dictatorship of decades past, going back to the salad days of Earl Warren, William Brennan, Hugo Black and “Wild Bill” Douglas, will have reached its end. A new era will have begun.

That is what is at stake.

The Republican Senate should continue with its calendar to confirm Kavanaugh before Oct. 1, while giving Ford some way to be heard, and then Kavanaugh the right to refute. Then let the senators decide.

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