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Victoria’s Secret “Prefect Body” campaign is about to feel the wrath of the female hamster

You could see this one coming a mile away…

Victoria’s Secret is under attack for its new advertising campaign promoting a new line of push up bras.

The images causing controversy feature Angels Lily Aldridge, Behati Prinsloo, and Jasmine Tookes with the words “The Perfect Body” displayed across the poster. Never mind the fact that the ladies do have close to perfect bodies.

So why all the fuss? Promoting super hot 10s is nothing new for the lingerie company and is not much different than any past campaigns featuring the Angels.

According to Yahoo it apparently,

…all comes down to the juxtaposition of the thin and fit models with the words that seemingly state a specific and often unattainable standard for what a flawless figure should look like. This significance attached to the ads, though unintentional, has angered many and some are even asking for the brand to make significant changes to their policies.

Now Twitter is ablaze with a brand new hashtag started by Leeds University students Frances Black, Gabriella Kountourides, and Laura Ferris who first saw the poster in a U.K. shopping mall.

The three women also created a change.org petition.

“Every day women are bombarded with advertisements aimed at making them feel insecure about their bodies, in the hope that they will spend money on products that will supposedly make them happier and more beautiful,” the group writes. “This marketing campaign is harmful. It fails to celebrate the amazing diversity of women’s bodies by choosing to call only one body type ‘perfect.’”

More than 3,000 people have signed in support of their crusade since Monday.

For Frances Black, Gabriella Kountourides, and Laura Ferrist, media messages such as these perpetuate low self-esteem among women who are made to feel inadequate and unattractive by not fitting into the narrow benchmark of what is considered beautiful.  

The tweets from angry imperfect, yet perfect, women are rolling in at the #iamperfect hashtag.

 

Expect an apology from Victoria’s Secret any day now.

And then you have this gem of a tweet, adding a bit of truth to the whole charade:

Hey-ladies...54516168849f7

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